Could this mislead?
Each claim is read by someone with no slots background, to see whether a quick reader would take away the wrong idea.
Ambrose Kettlewell spent a decade in the compliance and customer-protection team of an online operator, handling complaints that began when a promise on a page did not match what happened on screen. He now reads game pages the way a sceptical member of the public would.
Six questions are asked of every page before Ambrose signs it off.
Each claim is read by someone with no slots background, to see whether a quick reader would take away the wrong idea.
Stake caps, win caps and version differences must appear wherever a figure would be incomplete without them.
Every statistic traces to the game, the provider or a named data set, and the page says which one.
Words that imply a result, such as easy, sure or effortless, are removed or replaced with what the game actually does.
The age notice, safer-gambling information and a route to help sit on the page itself, not only in a footer.
The date on the page reflects the last real review, and material changes are noted for the reader.
In his previous job, Ambrose read hundreds of complaints that started with a sentence somebody had misunderstood: a bonus described as free, a limit left out, a return figure quoted without the version it belonged to. That experience shaped how he reviews.
He reads each page twice. The first read is as a curious player with no background in slots, looking for anything confusing or overstated. The second is as a compliance officer, looking for statements that need a source, a caveat or removal.
He does not rewrite the author's work. He returns a list of specific lines with the reason each one fails, and the page is not approved until every line has been resolved.
He also watches for what is missing: the age notice, the help-line details, the stake limits, and the plain reminder that the outcome of any spin is random.
If a sentence could mislead someone reading quickly, it needs another clause or it needs to go.
the page is read cold, as a newcomer, with notes on anything confusing or overstated.
the page is read as a compliance officer, marking every statement that needs a source or a caveat.
lines that fail are returned to the author with a one-line reason for each.
when every query is closed, the page is approved and the review date is recorded.
The pages Ambrose reads are written by Elowen Trethewey, a former trade-press reporter who says what a game does and shows her working.